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More tourists, less value: Sicily's fragile model

More tourists, less value: Sicily's fragile model

Excerpt from ilsole24ore.com

According to the Prometeia-UniCredit report, in 2025, there were 22.5 million visitors: the number of Italians is decreasing, while the number of foreigners is increasing. Tourism accounts for 4.2% of the island's economy, but remains weak in terms of spending and industrial structure.

Growing in numbers, declining in quality. Tourism in Sicily continues to move along an ambiguous path: on the one hand, steady flows, on the other, a progressive weakening of the capacity to generate value. This is the picture emerging from the Prometeia study presented in Palermo during the Economies Forum organized by UniCredit in collaboration with Federalberghi Sicilia.

A sector that, according to the numbers, already has a significant impact: 4.2% of the Sicilian economy and 4.8% of the national tourism sector, thanks to a system that encompasses transportation, trade, agri-food, and cultural and natural attractions. The meeting, opened with remarks by Salvatore Malandrino, Regional Manager for Sicily at UniCredit, and Nico Torrisi, President of Federalberghi Sicilia, included a presentation of the study by Andrea Dossena, associate partner at Prometeia, followed by a roundtable discussion with industry professionals and scholars.

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