Puerto Rico Positions Itself as Sustainable, Wellness & Slow Travel Hub with New Global Campaign

Excerpt from ittn.ie

Discover Puerto Rico – the Island’s official destination marketing organisation – has launched Awaken Your Senses, a new global marketing campaign anchored in consumer psychology insights that positions Puerto Rico as a destination where travellers reconnect with joy, belonging and culture through sensory experiences.

The campaign was inspired by using consumer psychology insights and traveller research that highlight the growing demand for sensory-driven travel experiences. Rather than simply showcasing destinations, “Awaken Your Senses” focuses on how travelers experience Puerto Rico through rhythm, flavour, landscapes and human connection.